Position Title: Manager, Loyalty Partners
Position Summary:
The Manager, Loyalty Partners is responsible for increasing the number of new non-airline and airline TrueBlue partners and supporting the continued growth of the program. This role will support the broader Loyalty strategy by identifying new partners to bring into the TrueBlue ecosystem. Through this candidate’s work, JetBlue will look to offer additional opportunities for TrueBlue members to both earn and burn their TrueBlue points across a broad spectrum of partners. This role will also both be responsible for managing existing partners and identifying new, innovative ways for customers to integrate TrueBlue into their everyday activities.
Essential Responsibilities:
- Analyze the current trends related to performance of existing Loyalty partners, identifying opportunities to grow revenue and engagement
- Work with various members of the marketing team to create a comprehensive plan of how to boost engagement with existing partners
- Identify new brands and companies who would be interested in partnering with TrueBlue, building out a suite of partners that raise the value and versatility of a TrueBlue point
- Negotiate new and existing partner agreements to drive maximum value for the TrueBlue program
- Work closely with the TrueBlue program team to develop a way for new and existing partners to support overall TrueBlue program growth
- Evaluates and recommends new ways to create customer loyalty
- Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
- Other duties as assigned