Description
As a Manager Loyalty Personalization, you will be responsible for driving value creation through cross-channel experimentation and personalization strategy across Qatar Airways customer journey. The role involves cultivating a test and learn culture, instilling hypothesis-based experimentation to drive personalization , continuous iteration, and data-driven decision making in the organization. Individual will collaborate with stakeholders from across Qatar Airways to deliver a connected, hyper-personalized customer experience.
Key accountabilities include:
Develop, refine, and deliver personalization strategy to enhance member engagement and customer satisfaction across digital platforms.
▪ Identify innovation opportunities within the customer journey and implement personalization tactics aligned with business goals.
▪ Foster a culture of experimentation and personalization, collaborating with product management, design, spaneting, and technology teams to create customer experiences that drive loyalty and revenue growth.
Focus on understanding customer behavior to enable personalized engagement.
▪ Set standards and processes for personalization on Qatar Airways Digital Touchpoints.
▪ Understand the triggers and value-driving behaviors to move customers through the engagement funnel.
▪ Partner with technology and data science to create highly personalized user journeys through recommendation algorithms, user segmentation, and A/B testing.
▪ Leverage site and audience data to draw insights, develop hypotheses, and proactively recommend testing and personalization opportunities.
▪ Ensure personalized experiences resonate with customers and deliver value by validating through scientific methods.
▪ Stay updated on emerging technologies in personalization recommending and integrating new tools and processes to maintain a competitive edge.
▪ Establish the department or team’s objectives and priorities to align with and support business objectives.
▪ Regularly evaluate the department or team’s objectives, plans, procedures and practices, and makes appropriate changes if needed.
▪ Oversee and supervise employees. Direct daily activities, recruit, train, develop and discipline to ensure a high standard of service delivery
Qualifications
About You
We are hiring for an experienced professional to join our Loyalty team.
Essential
Bachelor’s degree in Marketing, Data Science, Business, or related field; Master’s degree is a plus
▪ 8+ years relevant experience
▪ Experience in spaneting, advertising, client service/account management or campaign management.
▪ Previous work experience in digital optimization role.
▪ Hand-on experience with A/B testing and multi-variant testing through testing platforms such as Adobe Target.
▪ Ability to conduct rigorous A/B tests and comfort with other test and learn scenarios.
▪ Hands-on experience with web data analysis tools such as Adobe Analytics.
Preferred
▪ Experience working with a variety of industries, such as Banking, Insurance, Retail & FMCG, Healthcare or Travel & Hospitality etc.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
How to Apply
If you are interested to submit your application and feel you are a good fit for this role, please complete our application form and upload your CV for our review and consideration.
