easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europes primary airports, with great value fares and friendly service.
Innovation is in easyJet’s DNA – since launching over 30 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for its passengers.
The airline was named as Britain’s Most Admired Company of 2020 in the transport sector, retaining the leading position for a second year running. Britains Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK.
We have an exciting new opportunity for an experienced and strategic Experimentation Lead to develop and lead a multidisciplinary experimentation function, including dedicated development, design and analytics leads, building scalable capability that drives sustainable growth rather than isolated test outcomes. The role will also contribute to defining the easyJet experimentation strategy, leverage new technologies, AI and automation to ensure we can scale our experimentation execution efficiently and continuously deliver incremental value.
The Digital Product Team sits in the Digital function within the Customer & Marketing Team. We own a critical part of the easyJet customer journey as we look after the primary digital customer touchpoints. We maintain and innovate our website and our award-winning mobile app to deliver best in class customer experience, all whist delivering and exceeding on business objectives. We are a lean team that operates efficiently, with focused strategy, clear objectives, data driven decision making, and value-based output.
This critical role is responsible for building and scaling a product-led, data-driven experimentation capability across easyJet’s digital ecosystem, including easyjet.com, native mobile apps and easyJet Holidays. As we evolve our platforms, this role will ensure experimentation is embedded within the product development lifecycle and engineering architecture, enabling teams to deliver measurable customer and commercial value through structured test-and-learn practices.
What youll be doing
- Define and lead a product-led experimentation strategy aligned to digital growth, customer value and commercial objectives
- Embed experimentation within the product lifecycle, ensuring hypotheses are driven by clear customer problems and business opportunities
- Partner with the digital merchandising teams across flights and holidays to both execute high value trading focussed experiments and enable increased experimentation self-service and automation
- Lead, coach and develop a multidisciplinary experimentation team including Experimentation Developers, Designers and Data Analysts
- Ensure experimentation efforts are prioritised based on expected value, impact and strategic alignment
- Partner with Product and Engineering to embed experimentation within the evolving React and native app architecture to enable scalable and efficient testing
- Establish scalable, in-code and server-side experimentation approaches to increase capability and reduce reliance on front-end tools
- Ensure learnings are synthesised into actionable product improvements and platform capability enhancements
- Build reporting frameworks that focus on value delivered, anchored around KPIs including conversion, ancillary attachment, revenue, margin impact, and more
- Create durable feedback loops to validate sustained performance uplift and long-term impact
- Design and implement a scalable operating model that enables product squads to independently run high-quality experiments
- Define the future organisation design and capability roadmap for experimentation as the function scales
- Create succession and capability development plans across technical and analytical disciplines
- Manage dedicated partner resources to augment inhouse team capacity, ensuring quality consistency and flexibility is maintained.
